Marketers are targeting – what’s it to you?

The Way I See It - Mark Kolier

Targeting WSJ BN-DR632_CAMPAI_NS_20140714195702I hesitated to include what is nearly an entire article even from a venerated newspaper (or content provider?) such as the Wall Street Journal.   However since my partners and I continually discuss the nature of successful advertising, effective targeting is at the center of nearly all of our discussions – with and without clients in the room. 

Everyone knows that when online they are being targeted to some degree.   I feel the article below from Tuesday July 15, 2014, has a distinct point of view and goes far beyond what one might consider impartial reporting.

I don’t believe we have a single client that would ask us that we target less precisely, or charge them more money in order to not overly target prospective customers.

It is said that politics makes strange bedfellows. I will ask you to be the judge. Is the article below meant to scare or impress?…

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